Rebrand for NBC Sports Network
This rebrand package for NBCSN provided an unexpected and refreshing window into sports.
what we did
To create a visual system with humanity at the forefront, we steered away from an overwhelming amount of graphic layers. Focusing instead on unique angles that showcased passion and intensity. Close-ups and crops of various grit and textures combine to capture the emotional side of sports television.
- director: ronnie koff
- producer: aleen kim
- art director: jeremy cox
- designers: alan williams, jeremy cox, tosh kodama
- animators: mark thompson, andrew chung, bryan cobonpue, hayato yamane
- editor: zach kilroy
- compositor: shuyi wu
- coordinator: tess sitzmann
- executive producer: gabriel marquez