Oral B Black
Oral B Black commercial for Publicis Kaplan Thaler
For Oral B's most advanced toothbrush, we developed a sleek, seductive look that is usually reserved for luxury items. Closeups, smooth lines and a photoreal approach were to highlight the sophisticated technology behind the product.
what we did
The ad was rendered to be photoreal, with car photography as our main reference. We took the creative liberty to play it straight until the final reveal. Each shot was treated like a table-top shot, as if taken with a camera, even though the entire piece was made in CG. Who says toothbrushes can't be sexy?
credits
director: ronnie koff
producers: keith bryant, jake hibler
modeler: aamir karim
cg supervisor: jose ortiz
editors: joe denk, danielle white
flame artist: rod basham
inferno artist: eric mason
storyboard artist: bernard custodio
coordinators: ryan speers, joseph abou-sakher
executive producer: anita olan