Phillips: Jean-Michel Basquiat

Jean-Michel Basquiat’s work stands the test of time as his 1982 piece, ironically titled Untitled, makes its monumental debut and tours internationally in 2022. We created a video for Phillips that sought to capture the creative process of Basquiat that has more to do with his life experiences than art itself.

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what we did

We wanted to paint outside the lines and create a video that pulls from themes in Basquiat’s life through a moody and cinematic lens. With Untitled, commonly known as “Devil”, being one of the most sought after pieces of Basquiat’s all-too-short career, we were inspired to create a video that reflected his artwork. Influenced by the vibrant brush strokes in his larger-than-life piece that explores self-identity, we created a narrative that speaks to the spirit. Incorporating the underlying complexities around race, poverty, sex, and classism as a backdrop, we transported viewers into the city lifestyle, montaging imagery like a flashback to the 80s.

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and then...

In concepting this sequence, we took the mediums themselves and used them as an abstraction, as seen in the plexiglass shot. We positioned the camera in a way that reminds the viewer about the life of these tools and how Basquiat used them to tell his story. We tribute Basquiat’s gifted way of portraying abstract self-expressionism, the barriers he broke and the legacy he left behind.

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credits

  • creative director: alan williams
  • design: alphonse swinehart
  • editor: danielle white
  • additional photography: christian haberkern
  • microsite developer: neal st. clair • east of western
  • animation: alex maltsev
  • design intern: soyeon kim
  • producer: keith bryant
  • senior production coordinator: jake fritz