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Phillips: The Imperial Patek Philippe
Campaign for Phillips
What does an emperor, a rare gift and a forbidden city have in common? Only time can tell. The first of its kind, we told the story of The Imperial Patek Philippe: A Reference 96 Quantieme Lune. Being showcased in New York, Singapore, London, Taipei, and Geneva, this remarkable watch is a historical token that withstands the test of time.
what we did
With an epic story comes epic visuals to tell the narrative. We created a teaser and living wallpaper that transcends beyond marketing the watch itself. Highlighting both the history of its rarity and the imperial significance of its former owner, Emperor Aisin-Gioro Puyi, we frame the watch’s international debut as we journey through the dynasty of Patek Philippe.
credits
- creative director: alan williams
- designers: max strizich
- editors: alan williams, rachel brewster, maria diakova
- producer: leighton greer
- coodinator: nic luong