Sapporo Lounge

Commercial for DentsuBos
A lively affair infused with traditional Japanese-style paintings, inspired by the beer’s origin city: Sapporo, Japan.


what we did

After filming the action, traditional Japanese paintings were animated to climb walls and travel fluidly throughout the party. Directors Karin Fong and Michelle Dougherty led this commercial through concept, live action, animation and editorial.


  • directors: michelle dougherty & karin fong
  • senior producer: brian butcher
  • designers: michelle dougherty, karin fong, charles khoury,
    arisu kashiwagi, my tran, kris fortin, wes yang
  • animators: eric demeusy, joseph langmuir, gary hebert, meats meier, pota tseng,
    michael rogers, lindsey butterworth, sam ortiz, eugene goryachev, maziar majd
  • vfx supervisor: eric mason
  • lead editors: keith roberts, michael radtke
  • editors: nathaniel park, danielle white, phil jackson, stacy auckland
  • assistant editor: alex frankel
  • inferno artist: eric mason
  • storyboard artist: bernard custodio
  • design interns: lisa chen, jeannie park, kathy liang, hannah kim
  • coordinators: dominick guglielmo, joseph abou-sakher, nicole zschiesche, ryan speers
  • line producer: gunnar clancy
  • head of production: claudina mercado
  • executive producer: ben apley