Women's History Month
Style Guide for Apple
Barrier-breakers, go-getters and truth-tellers, women are taking control of their stories and fearlessly sharing them with the world. Whether it’s learning about women who’ve paved the way in the past or exploring the innovations of women-led initiatives today, we were commissioned by Apple for Women’s History Month to create a style guide that champions the legacy of sisterhood.
what we did
Our women-led team designed a style guide as the backdrop for the stories being told across multiple Apple platforms. We sought to showcase how women are showing up at work, at home and in their communities ⸺ even at the risk of their own health. The quilt represents both the individual and collective effort of women that break the bias, ease suffering and restore dignity. With much work to be done in ensuring that women’s rights are equitable, we recognize the sacrifices and celebrate the successes of women around the world.
IF Art Director, Kathy Liang shares some insight behind the direction of the design, “We wanted to demonstrate the unique struggles of women and how we still find joy in those moments. Terrible things are happening to women everyday, but to create something that rejects the narrative of suffering is an act of resistance. So yes, I’m proud to be a woman and tell that story alongside other women to express how we’re healing and building a better community together.”
credits
- creative director: kathy liang
- art director and design lead: elizabeth steinberg
- designers: ella lee, ana criado, justin harder
- animators: chavilah bennett, nick trivundza
- design intern: soyeon kim
- producer: steve garfinkel
- coordinator: megan catoe