Chipotle

Commercials for Chipotle
Aiming to promote Chipotle's fresh branding and new cauliflower rice product, a series of spots titled Chipotle Avocado, Chipotle Cauliflower Rice and Chipotle Foodprint were produced featuring each ingredient's journey to the table, emphasizing the authenticity and freshness of each product while highlighting Chipotle's role in sustainability.

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what we did...

Consisting of three 15-30 second spots, we filmed and edited a series of commercials for the brand featuring vignettes of footage showcasing each ingredient's journey–from organic farming, straight to your table. Additionally, we edited compelling visuals that coincide with the company's sustainability efforts in making an environmental impact seen in Chipotle Foodprint.

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credits for chipotle
cauliflower rice & foodprint

  • creative director: alan williams
  • editor: jay gartland
  • compositor: eva flodstrom
  • flame artist: todd mesher
  • head of production: melody alexander
  • live action/ep/producer: renee robson
  • producer: keith bryant
  • production coordinator: jake fritz, jake kirk 

 

credits for chipotle avocado

  • creative director: alan williams
  • director of photography: jr kraus
  • production designer: erin dallesandro
  • animation lead: david hyatt
  • pre-vis animators: henry chang, david aguilar
  • storyboards: tyler gibb
  • editor: danielle white
  • lighting & comp: ovi bogdan
  • head of production: melody alexander
  • live action/ep/producer: renee robson
  • post producer: keith bryant
  • production coordinator: jake kirk