Identity for NFL Network

Hallmark Logo
The NFL Network wanted a fresh take on the traditional sports graphic that’s more inline with their modern and premium approach to the brand.

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What we did.

We created bursts of colors that represent the NFL’s 32 teams. As we fly through multiple team colors we reveal a logo of epic scale that captures all the colors and energy of the NFL teams.

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Credits

  • creative director: tosh kodama
  • producer: ryan burcham
  • art director: brandon savoy
  • animators: brandon savoy, alejandro robledo, jan sládečko
  • designer: brandon savoy, henry chang, isabell hacker
  • flame artist: eric mason
  • design intern: eddie livingstone
  • production coordinator: jake fritz
  • head of production: melody alexander