La Brea Tar Pits and Museum

Architectural Competition Win with Weiss/Manfredi for La Brea Tar Pits and Museum
Architectural firm Weiss/Manfredi invited us to join their team to create a new vision for the iconic Los Angeles museum. Following a global architecture competition our team’s “Loops and Lens” concept won both the juried and community votes.

La Brea Tar Pits: Loops and Lenses won the Design Concept Award at the 51st Annual Los Angeles Architectural Awards Ceremony! Recognizing various architectural and design projects for reenergizing public spaces and implementing new silhouettes to LA's landscape.


what we did

The goal was to craft a compelling narrative throughout the architectural design proposal. The end result included a vision film, which brought the future La Brea Tar Pits experience to life.



  • creative director: karin fong
  • producer: renee robson
  • designers/animators: merrill hall, cameron reyes
  • editor: lexi gunvaldson
  • cinematographer: isabell hacker
  • copywriter: krista templeton
  • coordinator: jackson kerr
  • head of production: aleen kim