7 years of Reese's with Arnold New York

How do you keep a long-running TV and social campaign at the forefront of the consumer packaged goods landscape? With funny stories and an evolving realism while maintaining the signature quirkiness of the Reese’s brand.

what we did.

In partnership with Arnold New York, we challenged ourselves to leverage photoreal animation techniques to create mini-stories that stayed true to the playfulness of the original campaign.

creative directors: alan williams & karin fong